Publication Planning with Design in mind
We offer more than graphic design alone. Our expertise encompasses not only the visual component of publication design but all aspects of publishing project planning and implementation from beginning to end.
Why consider Design at the Planning stage?
Unfortunately most large publishing projects have been in development well before we are engaged.
Early on in the process of developing and planning your substantial projects our engagement will most likely be to your advantage since it can enable a much smoother transition to the design and setup of the final, published communication document. Visual design is an important part of the whole publishing process not just the final part of it, in no small part because it
must work with the other elements of communication especially including
the verbal content.
A comprehensive Content Plan
Our involvement can include assistance with content creation, pre-design setup, initial design document organisation and the establishment of suitable formats
for output. We recommend planning that incorporates the verbal and visual with
a view to establishing an overall content Plan that enables the smooth transition
to what will most likely be a multifaceted and complex document. Complex documents can achieve a high level of communication if well-designed using
clear and consistent design throughout. Setup of the publication document
should include flexible adherence to the established Publication Design Plan suggested above.
Our setup of the design document is achieved using Adobe Indesign software,
the most sophisticated industry-standard publishing program available.
Visual Imagery communicates Meaning
Please keep in mind that Graphic Design is not about applying attractiveness
to a document. It carries very important practical aims that give meaning to the content of a document, striving to communicate concepts in ways other than verbal. The visual components – Graphic Design, Illustration and Photography aim to interpret verbal content in ways that are sometimes alternative and that reinforce key concepts. And very importantly the visual is a first important introduction to a document. It must convey meaning to the viewer and it must encapsulate the content or interest and the opportunity to engage will be lost.
Photography Direction to achieve appropriate content
Often photography and photographic resources are used to convey what words often can't. They are used to illustrate, clarify and substantiate verbal concepts and claims by the author. Photographic imagery designed to promote ideas and ideals e.g. to represent an organisation or its aims may need to be generated by using professional services. The aim of photography for this purpose must work to an overall concept and the photographer will need direction as to the idea behind
the shoot. Most photography must work to reinforce concepts, substantial or abstract and therefore needs direction by someone familiar with the intent.
Our involvement in the visual aspects of a publication means that we are
well-placed to carry out this work.
The Design Framework
Initial establishment of the design document involves the creation of an all encompassing, though more often than not uncomplicated background layout grid which enables organised placement of complex design elements throughout. Establishment of the design framework facilitates the appropriate location of all relevant elements including typographic – verbal/textual and informational.
Visual content such as photographic imagery, manipulated imagery e.g. combining images to suggest more complex concepts, see above for example, infographics and visual design devices that convey meaning use the framework
for appropriate location. A newer concept of the digital age, infographics
enables concepts to be conveyed clearly and succinctly using visual schemata.
They include colour-coded diagrams and graphs, location maps and so on.
Design for Consistency
The all-encompassing design employs consistent use of colour and form including visual devices such as page backgrounds to tie all themes together in a pleasing
but more importantly meaningful way. Consistent use of appropriate fonts, bolding and headings etc. are an integral part of the design. Establishment
of textual styles enables consistent application of typographical elements
throughout and promotes ease of reading and comprehension.
Coded visuals signal the type of content being presented as well as changes in
the meaning and value of page content. The final result should be a highly communicative, clear and balanced document that initiates interest and
engages the reader by way of verbal and visual cues and meanings.
We believe that adherence to an organisation's established Design Guidelines,
if they exist is important since a consistent visual image throughout a document – throughout an organisation's publishing efforts, signals to your publics that your organisation emanates coherence, consistency and integrity.
The importance of Communication with you
Ultimately establishing communication with you will be key to the success of your project. Engaging us early in the process may assist you to avoid design pitfalls
and costs due to unnecessary alteration of the visual data and layout later on.
Our successful engagement on many large publishing projects over time gives
us the advantage of insightful experience. Please contact us if you are in the planning phase of your large publishing project.
The image above was generated for our most recent project, a 60 page report for CSIRO DATA61 which
was intended for digital distribution to government and industry stake-holders. It conveys subject matter relative to innovative digital and data application delivery for Queensland Education, Health, Transport and Policing. The client was exceptionally pleased with
the result agreeing that it successfully conveys key, overarching concepts.
We also contributed publication design, infographics, diagrams, graphs and tables for the document.
Kenmore, Brisbane, Queensland
Phone: 07 3878 8840
Mobile: 0404 063 705
Intl: 61 7 3878 8840
©2007-2015 Graham Abraham All rights reserved.