A good friend of Donna Williams had designed a website to promote her first book, Adventures in the Ladies Loo however we
were able to convince her that it would be
to her advantage to have us design a more comprehensively author focused site. We are much more able to promote her, the author, and her works since we have much experience in website design and management Internet and Social Media marketing. And because we designed Donna's first book we had an in-depth understanding of her intentions, the content of her book and her as an author.
As far as Donna is concerned Adventures in the ladies Loo has been a success, she has sold 500 printed copies and additionally several hundred ebooks however given the subject matter of the book it has a limited market. We discussed with Donna the idea of her writing a series of follow-up books based on Mavis, the principle character from Adventures in the Ladies Loo. In Ladies Loo Mavis is a thoroughly fifties busy body who spends a great deal of time observing the activities and goings on in the Ladies Loo, the Red Cross Tea Room beneath the Brisbane City Hall. The new Mavis we suggested could be a more elegant and somewhat sophisticated gossip who roams the world observing the activities of ordinary folk wherever she happens to be. Some development of the idea and the character needed to occur, however an inspired
Donna is well under way writing the first book of the series based on the idea of Mavis, cruise ship maven.
We have produced a Marketing Package for Donna that focuses on Donna Clare Williams as author of her own creative 'works'. The Author is the pivot or unifying element for marketing Donna Williams' products (books). The website has been revamped to reflect the change and
the new web address registered as donnawilliamsauthor. The aim is to establish the author as worthy of note in order to create a best-seller of the Mavis series as well as to establish Mavis as an important fictional character. This will also have the effect of encouraging sales of Adventures in the Ladies Loo.
The highly functional website has been a great success and includes e-commerce facility and a Shopping Cart from where
the physical and digital versions, including
ebooks for download are sold.
Facebook and Twitter accounts were set up with links to the website so as to encourage interaction and a website Blog was installed on the site so that current happenings could be added by Donna herself without our intervention.
An additional element to the Marketing is the creation of promotional YouTube videos designed to highlight Donna's experiences as a successful author and which promote
her books. A YouTube Channel has been created for Donna and the first of the videos
posted has been posted on the website. This will help drive traffic to the website.
We design and manage websites for the promotion and marketing of our Authors and their publications (products). The sites are highly functional, easy to navigate and succinct in presentation. They encourage visitors to buy your books on the basis of being able to gain an informed interest in your subject matter. The sites we design are an excellent marketing tool and are set up to make streamlined sales of books and associated products.
Features of our Websites and integrated
Social Media Marketing
Yearly Hosting costs apply to all our websites.
The general public are fascinated by creative people and their work. Not only do they want to find out about your writing and your ideas, they want to know about you, the author and what makes you tick. They want to know about your interests and values, and they want to be able to converse with you online.
In the digitally connected world, you can’t put your book out
there but leave yourself out of the picture. A website is the place where readers can find out more about your work and about you and for that reason it is where you need to build your brand using an online Author Profile.
A dedicated website is a place to build your community, have control over your image and determine how your work appears to your audience. Its a place to keep your content alive in real time. Your website is where you are in control and where you get to decide what your audience sees and knows about you. It is where you are able to share your work and explain how it develops over time. People who are engaged with your site and with you are much more likely to buy your books.
Website testimonials from your devoted fans are an essential way
of solidifying your brand, expertise and the products you offer.
If an interested reader does a quick Google search for you and doesn’t find a website what does that say about you? Not having a website could be viewed as unprofessional, out-of-date, and unconnected. Searchers may see your lack of a website as a reason not to take you seriously as a writer since most credible authors have websites these days.
In order to conduct ecommerce and make sales of both printed and digital books your website should have an integrated shopping cart facility that uses simple navigation to enable purchase of your books. It is well-known that buyers will abandon awkward processes and so the shopping carts that we implement are highly functioning and streamlined and they are available internationally, 24 hours a day, 7 days a week.
Social media platforms don’t cancel out the need for a website they work with it. It is important to make use of Social Media to drive traffic to your website.
Without a website, it would be difficult to collect email addresses on a consistent basis or have a home base for the content you send out in emails.
The image below represents the Home Page of a website that we designed for author Donna Claire Williams. For more see below.
Kenmore, Brisbane, Queensland
Phone: 07 3878 8840
Mobile: 0404 063 705
Intl: 61 7 3878 8840
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